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Sweet Yaya - Rebranding (Diploma Final Year Project)
Project type
Graphic Design, Branding
Date
2022-2023
Location
Perak Malaysia
Sweet Yaya – Rebranding Project
Diploma Final Year Project
Sweet Yaya is a local food establishment offering traditional Malay cuisine, Western dishes, and Korean spicy chicken, reflecting popular food trends in 2022. This business was selected as the subject matter for my Diploma Final Year Rebranding Project.
The project focused on redefining and strengthening the brand identity to better align with its diverse menu offerings and contemporary market positioning. The rebranding process included developing a refreshed visual identity, brand direction, and overall presentation to enhance recognition, consistency, and customer appeal.
